About
Sefidab Rooshoor Story
Rooshoor was born from a reverence for ancient beauty — the kind whispered through time, preserved in sacred rituals, and carried by generations who understood that true radiance comes from harmony with nature.
Across civilizations, beauty was never rushed. It was an art, a ceremony, a moment of connection between earth and spirit. Oils were pressed slowly, botanicals were gathered with care, and every ingredient held a story older than memory. Rooshoor exists to honor those traditions.
Our creations are inspired by the timeless wisdom of ancient cultures — where beauty rituals were sacred acts of self-respect and natural ingredients were treasured as gifts from the earth. We seek out rare botanicals, pure oils, and powerful natural elements that have been cherished for centuries for their restorative and transformative qualities.
Each Rooshoor formula is crafted with intention, blending ancient inspiration with modern refinement to awaken the skin’s natural glow. No excess. No unnecessary complexity. Only the essence of nature, elevated.
Rooshoor is more than beauty.
It is a return to ritual.
​
​
Rooshoor draws inspiration from these two worlds.
The purification and ritual of the hammam.
The tranquility and botanical richness of the Persian garden.
Our formulations reflect this heritage — bringing together natural oils, delicate botanicals, and time-honored ingredients once treasured in ancient bathing rituals and garden apothecaries.
No excess.
No complication.
Only the quiet power of nature and ritual.
Rooshoor is more than skincare.
It is a return to slow beauty.
A moment of calm.
A modern ritual inspired by centuries of tradition.
Kiseh & sefidab are an essential part of the Iranian bath time routine. In use since antiquity, sefidab is a white-colored substance made of naturally occurring minerals. Paired with a kiseh, scrubbing glove or mitt, sefidab is an excellent exfoliator and peel for the entire body. While showering, rub some sefidab on to your scrubbing mitt and thoroughly scrub the body removing dead skin and dirt. Use sefidab before washing up with soap or the effects will be diminished. The result is beautiful, smooth skin without spending a fortune at the spa.​An-age-old traditional from the lands of Afghanistan, Turkey & Persia, facial and body skin exfoliation. Traditionally used for skin peeling and deep cleansing. Rooshoor/Sefidab is an ancient Persian product which means white water in the Persian language. Sefidab is an essential part of the Iranian bath time routine and is an excellent exfoliator and peel for the entire body. While showering, rub some Rooshoor stone on to your scrubbing mitt and thoroughly scrub the body removing dead skin and dirt.​